If you’re planning a new website or digital marketing campaign, you’ve likely come across the terms homepage and landing page. They might sound similar, but they serve very different purposes. Understanding how each one works helps you get better results — whether you’re building brand awareness or capturing leads.
What Is a Homepage?
Your homepage is the front door to your website. It’s usually the first impression visitors get when they type in your main domain name (like CreateTheSite.com).
A well-designed homepage provides an overview of who you are, what you offer, and where visitors can go next. It’s designed for exploration and navigation — not necessarily conversion.
- Main Goal: Introduce your brand and guide visitors to other sections of your website.
- Includes: Navigation menus, company overview, featured services, testimonials, and calls to action.
- Audience: Anyone who wants to learn about your business or explore what you offer.
What Is a Landing Page?
A landing page is a standalone web page built for a specific marketing campaign, goal, or offer. It’s where visitors “land” after clicking an ad, email link, or social post. Unlike your homepage, a landing page removes distractions and focuses entirely on a single call-to-action (CTA).
- Main Goal: Get the visitor to take one specific action — such as signing up, buying, or scheduling.
- Includes: Headline, benefits, visuals, testimonials, and a clear CTA (e.g., “Sign Up Now”).
- Audience: People arriving from targeted campaigns who already have some level of interest.
Key Differences: Landing Page vs Homepage
| Feature | Homepage | Landing Page |
|---|---|---|
| Purpose | Educate and direct visitors to explore your site | Drive conversions for a single campaign |
| Navigation | Full menu and multiple links | Minimal or no navigation (to avoid distractions) |
| Content | General information about your business | Focused message for a specific offer |
| Traffic Source | Organic search, direct traffic, referrals | Paid ads, email campaigns, social promotions |
| Call-to-Action | Multiple CTAs (contact, learn more, read blog) | One clear CTA (sign up, buy now, schedule) |
When to Use a Homepage
Your homepage is perfect for visitors who are exploring your brand for the first time. It gives them an overview of your services, values, and credibility. It should be designed to lead visitors deeper into your website — to product pages, contact forms, or resources.
Pro Tip: Your homepage should always include quick links to your most important pages, clear messaging about what you do, and visible calls-to-action to guide visitors toward conversion.
When to Use a Landing Page
Landing pages shine in marketing campaigns where focus and clarity are key. They’re ideal for:
- Google Ads or Facebook Ad campaigns
- Email promotions and special offers
- Lead generation (downloadable guides, free trials, etc.)
- Event registrations and product launches
By removing menus and extra links, landing pages increase the likelihood of your visitor completing the desired action — boosting your conversion rate dramatically.
Why Both Are Important
Your homepage builds trust and provides information, while your landing pages drive action. Together, they form a complete online strategy. Think of your homepage as your storefront and your landing pages as your sales booths — both essential, but serving different roles.
How CreateTheSite.com Designs High-Converting Pages
At CreateTheSite.com, every website we build includes a professional homepage plus optional landing pages for lead generation and advertising campaigns. We design them with:
- Clean, responsive layouts that look great on all devices
- Fast load times for better SEO and conversions
- Integrated tracking pixels and UTM tracking
- Built-in analytics to measure performance
Whether you need a homepage that impresses or a landing page that converts, we create both under one affordable monthly plan.
Frequently Asked Questions
What’s the main difference between a landing page and a homepage?
A homepage is designed for navigation and information. A landing page is built for one purpose — getting visitors to take a specific action.
Do I need both?
Yes. Your homepage supports your overall brand, while landing pages are essential for marketing campaigns and lead generation.
Can my homepage also serve as a landing page?
In some cases, yes — but for best results, dedicated landing pages work better for focused campaigns.
Can CreateTheSite.com build landing pages for my business?
Absolutely. Every website we create includes landing page capability, plus we can build dedicated pages for your ads and promotions.
Final Thoughts
While your homepage introduces your business to the world, your landing pages convert visitors into leads and customers. When used together, they create a seamless path from awareness to action.
Want high-converting landing pages and a stunning homepage? Let CreateTheSite.com design, host, and optimize your website for results. Get Started Today.
