When your business launches something new — a product, service, or milestone — how do you get the word out? One powerful tool is the press release. A press release is a short, news-style announcement sent to journalists, media outlets, and online platforms to share important updates about your company. It’s a cornerstone of public relations (PR) and can significantly boost your brand’s visibility and credibility.
What Is a Press Release?
A press release is an official statement written by a business to share newsworthy information with the public and the media. It’s usually distributed through online PR platforms, journalists, or directly on your website’s blog or news section.
Think of it as your business’s way of saying, “Hey world, here’s something important happening!” It helps attract attention, build backlinks for SEO, and increase trust in your brand.
What Makes a Press Release Newsworthy?
Press releases are most effective when they share something valuable or timely. Common examples include:
- 🚀 New product or service launches
- 🏢 Company milestones or expansions
- 📈 Major achievements or awards
- 🤝 Partnerships or collaborations
- 💡 Industry insights or thought leadership contributions
- 🎉 Event announcements or sponsorships
At CreateTheSite.com, we help small businesses write compelling, keyword-optimized press releases that stand out to journalists and search engines alike.
Why Press Releases Are Important for SEO
While press releases are primarily a PR tool, they also provide SEO benefits when distributed online. They can:
- ✅ Generate backlinks from reputable news sites and blogs.
- ✅ Improve brand visibility on Google News and search results.
- ✅ Strengthen authority through consistent media exposure.
- ✅ Drive referral traffic from articles and publications.
However, not all press releases help SEO. They must be written naturally — not stuffed with keywords or links — and distributed through credible PR networks.
How to Write a Great Press Release
A strong press release should be short, clear, and informative — ideally between 300 and 600 words. Follow this simple format:
- Headline: Catch attention with a concise, engaging title.
- Subheadline: Add a one-sentence summary to expand the context.
- Lead paragraph: Answer who, what, when, where, and why in the first few sentences.
- Body: Provide supporting details, quotes, and relevant background.
- Boilerplate: End with a short company description (like an “About Us” section).
- Media contact: Include your contact name, email, and website link.
Pro Tip: Include a call to action (CTA) such as “Visit our website to learn more” or “Contact us for media inquiries.”
How to Distribute a Press Release
Once your press release is ready, you can distribute it through several channels:
- 📰 PR distribution services (like PRWeb, EINPresswire, or GlobeNewswire)
- 📧 Direct outreach to local news outlets or industry journalists
- 🌐 Your own website — posting it under a “News” or “Blog” section for SEO
- 📱 Social media — sharing your announcement across your platforms
At CreateTheSite.com, we offer press release writing and publishing services designed to increase your online exposure and credibility — helping small businesses make a big impact.
How Long Should a Press Release Be?
Keep it between 300–600 words. The goal is to give journalists the key details quickly and clearly. Too short, and it lacks substance; too long, and it risks losing attention. Aim for a focused, engaging summary that highlights your key message.
Do Press Releases Still Work for SEO?
Yes — when done right. Modern press releases are not about spamming links but about earning visibility through legitimate content and authority signals. When distributed through reputable outlets, they can drive organic traffic, backlinks, and social engagement.
Frequently Asked Questions
What does a press release include?
A press release includes a headline, summary, main story, company info, and contact details. It focuses on delivering factual, newsworthy updates.
Can I write my own press release?
Yes! Many small businesses write their own press releases. However, professional help can ensure your message is polished, optimized, and distributed effectively.
Do press releases help with SEO?
They can — especially if published on high-authority news platforms. Each publication increases your visibility and can contribute to organic search rankings.
Does CreateTheSite.com offer press release services?
Absolutely. We help small businesses write and distribute professional press releases that boost brand awareness and drive online traffic.
Final Thoughts
Press releases are more than just news updates — they’re a strategic marketing tool. When written and distributed effectively, they can increase your brand visibility, attract backlinks, and establish credibility within your industry.
Ready to announce your next big milestone? Let CreateTheSite.com help you craft and publish your press release professionally. Get Started Today.
