Have you ever visited a website, left without buying anything, and then started seeing ads for that same business everywhere you go? That’s not a coincidence — it’s called remarketing (also known as retargeting). It’s one of the most effective digital marketing strategies for converting visitors who showed interest but didn’t take action… yet.
What Is Remarketing?
Remarketing is a form of online advertising that targets people who have already visited your website or engaged with your brand. It uses tracking tools like cookies or pixels to identify users, then shows them tailored ads across platforms like Google Ads, Facebook, and Instagram.
The goal? To re-engage potential customers, remind them of your products or services, and encourage them to return to complete their purchase or inquiry.
How Does Remarketing Work?
Remarketing relies on small pieces of code — often called tracking pixels — placed on your website. When someone visits your site, that pixel anonymously records the visit and adds them to a remarketing list. Later, when they browse other websites or social media, your ads appear to bring them back.
Here’s a simple breakdown:
- 👀 A user visits your website but doesn’t convert.
- 📊 A tracking pixel adds them to your remarketing audience.
- 🎯 You run ads targeting that specific audience.
- 💡 The user sees your ads and clicks back to your site to finish what they started.
At CreateTheSite.com, we integrate tracking pixels and analytics tools directly into your website — so you can run professional retargeting campaigns from day one.
Remarketing vs. Retargeting
The terms “remarketing” and “retargeting” are often used interchangeably, but they have slightly different meanings:
| Retargeting | Remarketing |
|---|---|
| Uses ads to re-engage website visitors through pixels or cookies. | Often refers to re-engaging customers through email campaigns or other channels. |
| Primarily ad-based (Google, Meta, display ads). | Can include email follow-ups and CRM-based outreach. |
In practice, most marketers use “remarketing” as an umbrella term for both approaches.
Types of Remarketing Campaigns
- Standard Remarketing: Show display ads to people who visited your website as they browse other sites in the Google Display Network.
- Dynamic Remarketing: Display personalized ads featuring specific products or services a visitor viewed.
- Video Remarketing: Target users who have watched your YouTube videos.
- Social Media Retargeting: Run ads on Facebook, Instagram, or LinkedIn targeting past visitors.
- Email Remarketing: Send follow-up emails to users who added items to their cart or filled out part of a form.
Why Remarketing Is Important
Most website visitors don’t convert on their first visit — in fact, only about 2–4% do. Remarketing helps you reach the other 96% who left before completing an action. By staying visible to those visitors, you dramatically increase your chances of turning interest into revenue.
- 📈 Higher conversions: People are more likely to buy from brands they recognize.
- 💰 Better ROI: You spend marketing dollars on warm leads, not cold traffic.
- 🎯 Improved targeting: Show specific ads based on products viewed or pages visited.
- 🧠 Brand recall: Keep your business top-of-mind for future purchases.
At CreateTheSite.com, we help small businesses implement remarketing strategies that convert — using automated ad sequences, precise audience segmentation, and integrated analytics.
How to Get Started with Remarketing
- Install tracking pixels: Add a Facebook Pixel and Google Tag to your website.
- Define your audience: Segment visitors by pages viewed, time on site, or behavior.
- Design engaging ads: Use visuals and copy that remind users why they visited your site.
- Set your budget: Start small and scale based on conversions.
- Measure results: Track conversions, click-through rates, and ad frequency.
Our team at CreateTheSite.com can set up your remarketing campaigns from start to finish — integrating them into your website and marketing funnel for maximum performance.
Frequently Asked Questions
What is remarketing in digital marketing?
Remarketing targets users who have already visited your website or engaged with your brand, showing them follow-up ads to encourage action.
How does retargeting work?
It uses tracking pixels or cookies to identify past visitors, then serves them ads across Google, Facebook, and other networks.
Does remarketing really increase sales?
Yes. Studies show remarketing ads can increase conversion rates by over 40%, since they focus on people already familiar with your brand.
Can CreateTheSite.com set up remarketing for me?
Absolutely. We design your website, install tracking pixels, and manage remarketing ads to help you capture more leads and sales automatically.
Final Thoughts
Remarketing is one of the smartest, most cost-effective ways to turn lost traffic into paying customers. It keeps your brand in front of warm leads and drives conversions through consistent, targeted reminders.
Ready to bring visitors back to your website? Let CreateTheSite.com handle your website, pixel setup, and ad automation — all in one place. Get Started Today.
